The 100% Relationship Guarantee

Published | Tags: , , ,


We have all seen some television ad claiming that if you try some product the company is willing to give a “100% Satisfaction Guarantee!”  If you buy their product and aren’t completely satisfied, you can return it, get your money back, and pretend the purchase never happened.  

As this tactic is so extremely prevalent in our modern culture, you would have to live in the middle of the wilderness somewhere to avoid seeing it used. In fact, this method seems to have become part of how we treat other aspects of life as well.

Especially relationships.

However, I would like to share with you the harsh reality revealed across relationship studies: there is no 100% Satisfaction Guarantee, and trying to find one is 99% sure to fail. (Like 53% of statistics, the 99% is made up on the spot).  Here are three reasons why we want a guarantee in our relationships and why such thinking may cause more problems than we think.

No Need to Commit

Companies often use the 100% Satisfaction Guarantee tactic to build a new customer base.  It provides ... Read more »


How to Master the First Date

Published | Tags: , , ,


Dating can be stressful. First there is the initial search for someone who you think you may be compatible with, then you panic, hope, and pray that they might be interested in going out with you. You take time getting the courage to approach them to ask, stocking up on sad movies and ice-cream at home in case they say no. But what about when they say yes? How do you make the most out of your first date?  

While you can find the perfect location, pick out the most flattering outfit, even make the best background music mix, you cannot plan what your date will do or how it will go. Luckily, there is research that can help you maximize how to make your best first impression and increase your likelihood of getting that sought after second date.  Below are the four ways to make sure your first dates are successful.

Smile. Researchers have found time and again that smiling is the best way to improve your face value. When individuals have been asked to choose between unsmiling faces and smiling ... Read more »

How parents “splitting” can be a good thing

Published | Tags: , , ,


Exactly who should be taking care of the kids? Some say mom needs to stay at home, and that having a stay at home mom will instill children with good morals and keep them grounded. Others may think dad needs to be the main leader of childcare, assuring that children are well disciplined and respectful. If you ask researchers Carlson, Hanson, and Fitzroy, they would tell you parents should split childcare responsibilities equally, at least if they want to improve their sex lives.

The study conducted at Georgia State University decided it was time to settle this mom vs. dad debate once and for all. Researchers utilized data to investigate how the division of childcare responsibilities affects the relationship quality and sexual intimacy of heterosexual American couples.

The survey divided responses from 487 parental couples into three main categories:

Couples with moms having most or all childcare duties. Couples with dads having most or all of the work. Couples with an equal distribution.

Each of these family dynamics were then measured on how happy couples were, how much conflict they had, ... Read more »