We have all seen some television ad claiming that if you try some product the company is willing to give a “100% Satisfaction Guarantee!” If you buy their product and aren’t completely satisfied, you can return it, get your money back, and pretend the purchase never happened.
As this tactic is so extremely prevalent in our modern culture, you would have to live in the middle of the wilderness somewhere to avoid seeing it used. In fact, this method seems to have become part of how we treat other aspects of life as well.
However, I would like to share with you the harsh reality revealed across relationship studies: there is no 100% Satisfaction Guarantee, and trying to find one is 99% sure to fail. (Like 53% of statistics, the 99% is made up on the spot). Here are three reasons why we want a guarantee in our relationships and why such thinking may cause more problems than we think.No Need to Commit
Companies often use the 100% Satisfaction Guarantee tactic to build a new customer base. It provides ... Read more »